Xiamen Municipal Bureau of Tourism will organize a Europe Road Show from April 22 to 30, 2014 in Amsterdam, Frankfurt, Nice, Zurich and Rome. The first stop will be Amsterdam on April 22.
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The campaign mainly targets major traveling agencies and media reporters in Europe for the publicity and promotion of tourism in Xiamen, Fujian, and aims at attracting more tourists to Xiamen so as to facilitate the sustainable development of Xiamen/Fujian inbound tourism market. Mr. Chen Guilin, the deputy director general of Xiamen Municipal Bureau, will lead the delegation to organize the Europe Road Show.
The event is supported and co-organized by KLM. KLM serves direct flights from Amsterdam to Xiamen three times per week since 2011. Located at the southeast coast of China, Xiamen is a tourist city of Fujian Province famous for its attractive seascape, enchanting island scenery, pleasant subtropical climate, clean environment, splendid history and culture, and colorful folklore. You can’t miss it at the event.
The ties between the Netherlands and China are becoming stronger and stronger. Over the recent years, KLM, together with its Chinese partner airlines, has built an extensive network to China. Today KLM serves China with 57 direct weekly ﬂights out of Amsterdam to 8 cities in Greater China: Beijing, Shanghai, Chengdu, Hangzhou, Xiamen, Guangzhou, HongKong, and Taipei.